Earn trust with words.

You can get a lot done with punchy ad copy. But sometimes you need to chat with your community, not at them. The power of a blog, a well-structured article, or inspiring editorial can be immense. It all comes down to building trust.

Over the years, I have written more articles than I can count on topics of all shapes and sizes. Ranging from fashion and travel to DIY and sustainability. Having written so diversely means I have honed my research skills, increased efficiency and accuracy, and have become more structured. Win-win.

Iconic luggage

An iconic Amsterdam brand all about luxury travel fashion that combines form and function. Italian-made leather luggage designed for modern travellers. Articles for this community centred on the world’s best sky-high bars, the latest tech, and style that is both functional and fashionable for people on the go.

Clean, conscious living

The laundry and home care division of Henkel wanted to build a community with its customers. Curated by Wayne Parker Kent, Ask Team Clean is a global CRM platform that helps thousands by answering household and cleaning questions. I’ve written upward of one hundred articles for the platform, covering everything from organising your wardrobe to washing wool and from interior decor inspiration to creating a home movie theatre.

Power of persuasion

Think of an inspiring quote. There’s a chance it is from a politician or a civil rights leader. More likely, it’s from a movie. A great movie speech has the power to move, inspire, and captivate us in huge numbers. Here’s my take on one of the great speeches from The Wolf Of Wall Street for Punch Presentations, a theatre-based company teaching the art of public speaking.