7 WASH

Nature’s all-in-one laundry detergent

Crusading for the planet is personal for me, so I was thrilled at the opportunity to help create the brand voice and identity for a new all-natural, three-ingredient laundry detergent that comes in a fully recycled Polywood bottle. 7 WASH is all about simplifying the laundry routine while doing more to reduce energy consumption, single-use plastic, and harsh chemicals entering ecosystems. I incorporated all this into the copy, keeping it simple, science-based, social, and, most importantly, impactful.

From the website to the packaging and from social media to crowdfunding presentations, if it’s written, it has most likely been written by me.