UX & branding
x Ananas
Having grown up in Hong Kong among other places, I jumped at the opportunity to be a part of the core team who, alongside design agency, Grrr, developed an app that took language learning out of the classroom and into the local community. I like to describe the Ananas Language Exchange app as Babbel meets Tinder for language learners.
Writing everything from (extremely) long-form funding applications and collaboration emails to flyers, the website, and the app copy itself. There isn’t much for Ananas that I didn’t write.
Go educate yourself. A rather playful tagline.
The tagline is a particular favourite of mine. Playing on the phrase ‘go f*** yourself’, it embodies the playful, tongue-in-cheek tone of voice of the brand. You must never take yourself too seriously when learning a language.
