From catchy captions and witty taglines to planet-saving supers and health-focused copy, I’ve written a lot of the Alpro social content over the last couple of years.

As a freelance copywriter for the creative agency Dorst En Lesser, I work closely with the Project Managers on the Alpro account. Writing and creating collaborative decks, I’ve worked on all kinds of plant-based social campaigns. From product launches (such as their new Not M*lk), activation campaigns, and explainers on how the brand is doing its part to reduce carbon emissions and help the planet.