What can you achieve in 4 months? Quite a lot, it turns out. I was brought on board as a copywriter at a time Otrium was growing — and growing fast. Copy needed to be created at speed and commercial enough to convert clicks into sales. During this time I worked on website copy, (hundreds) of emails, and organic social and paid social content. There were campaigns running weekly, which meant being creative under pressure and result-driven.

Otrium is an e-commerce platform that sells end-of-season styles and retail overstock from premium, cult, and conscious brands. Think ADIDAS, DKNY, Belstaff, GymShark, Filipa K, Vans, Daily Paper, LovJoi, Calvin Klein, and 400+ other brands. Otrium’s mission is to reduce fashion waste by ensuring items made are worn and don’t end up in landfills.