Content writing & creation

x bloomon

As copywriter and content creator at bloomon for 3 years, I was involved in everything from cross-channel campaigns to emails, social media to blog creation and management. 

bloomon’s bombastic bouquet designs change weekly, so there were always flower cards to write and digital seasonal campaigns to create. As well as copywriting, content calendars and managing the blog (which also meant looking after translations from freelance copywriters), I became a bit of a flower whizz. I styled bouquets during in-house shoots and created style guides for collaborating influencers.

Read my work on their (UK) blog. Some of my favourites are What to expect when you’re expecting bloomon, Summer flower guide, and a Floral bough DIY.

More than words

My training as an actor and newfound love of flower arranging encouraged me to find opportunities to create in new ways. From concepting and filming how-to videos, creating stop-motion for social, flower arranging and art direction for in-house shoots to leading a flower workshop at a PR event. I even leant my voice for the bloomon UK customer service voicemail.

Instagram reel for bloomon

Production: Dorst en Lesser

Styling: Daniella Down

Instagram reel for bloomon

Production: Dorst en Lesser.

Styling: Daniella Down

Instagram reel for bloomon

Production: Dorst en Lesser

Styling: Daniella Down

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